Headshots vs. Personal Branding: What's the Difference?
When it comes to professional photography, not all sessions are created equal. If you’re a business owner or professional, you’ve probably heard terms like "headshots" and "personal branding " thrown around. But what’s the difference, and which one is right for you? Let’s break it down.
Headshot Session: Your Professional Calling Card
A headshot session is all about capturing that perfect image for your professional profiles—think LinkedIn, company websites, or any place where a polished, professional image is a must. The focus is on your face, your expression, and your confidence.
Key Elements of a Headshot Session:
Simple Backgrounds: The focus is on you, so the background is usually clean and uncluttered.
Wardrobe Choices: Typically two or three outfit changes that are professional and reflect your industry.
Posing Guidance: I’ll coach you to bring out your best angles and expressions, ensuring you look approachable and confident.
When to Choose a Headshot Session:
If you need an updated profile picture for LinkedIn, company bios, or networking platforms.
If you're looking for a straightforward, no-fuss image that represents you as a professional.
Personal Branding Session: Telling Your Story
A personal branding session goes beyond the headshot. It’s a deep dive into who you are, what you do, and what makes your business unique. These sessions are about storytelling—capturing a variety of images that convey your brand's personality, values, and services.
Key Elements of a Personal Branding Session:
Varied Settings: We’ll shoot in multiple locations that represent your work environment, lifestyle, and personality.
Multiple Outfits: You'll have the opportunity to showcase different facets of your brand through various wardrobe changes.
Props and Tools: Incorporate elements that reflect your business, whether it’s your laptop, camera, or even a favorite coffee mug.
Brand Storytelling: These images are curated to tell a cohesive story across your website, social media, and marketing materials.
When to Choose a Personal Branding Session:
If you’re launching or refreshing your business and need a suite of images that represent your brand.
If you want to connect with your audience on a deeper level by showcasing who you are and what you stand for.
If you’re a service-based entrepreneur like a realtor, coach, or creative who needs more than just a headshot to tell your story.
Which Session Is Right for You?
If you’re looking for a handful of straightforward, professional images to use across a few platforms, a headshot session is the perfect choice. However, if your business needs a comprehensive visual story that showcases your brand’s personality, a personal branding session is the way to go.
No matter which session you choose, my goal is to make sure you look and feel your best. If you’re still unsure, let’s chat! I’m here to help you decide which option will best serve your needs and take your personal brand to the next level.